Meta
Performance 5
Overview
The global campaign aims to drive awareness, education, and ultimately action from small business advertisers to adopt the best practices to improve their campaign performance.
Role
Austin led the creative direction and strategy to develop the user journey, campaign identity, web, paid social and SMB educational video series.
Meet Performance 5
Austin's creative team designed each performance solution to be easy to understand at a glance or a quick read, with the ability to adapt and grow to make a major impact.
Ad Set
Broad Targeting
Ad Testing
Mobile Friendly Video
CAPI
User focused
Touchpoints
Developed compelling email and Meta notifications content to land in the right inboxes, and a mix of love-worthy videos and images designed to stop the scroll.
Central Hub
All paths lead here, the Performance 5 hub, thoughtfully engineered as one complete roadmap to advertising success.
Landing Page Wireframe
Secondary landing pages are thoughtfully engineered to be simple and easy to understand.
Video Strategy
Conversion API
Connect your conversions data to power ad performance.
Simplified Ad Sets
Consolidate your ads, ad sets and campaigns for improved efficiency and performance.
Broad Targeting
Reach more people who are likely to become customers.
Mobile Friendly Video
Drive conversions with video ads.
Ad Testing
Run tests to confidently choose winning strategies.
Recognition
“Businesses looking to drive more growth at better costs with their marketing, check out the Performance 5.”
Rich Rao, VP Small Business, Meta
“The world of music had The Jackson 5, and the world of sMB advertisers on Meta’s platforms now has the Performance 5.”
David Cohen, Adweek
Creative Team:
Creative Director: Austin Roach
Designers: Allison Wisniewski, Ian Farrell (UX), John LaPrime (Motion), Maria Montgomery
Writer: Brittany Simons
Marketers: Kelly Shannon Caldwell, Holly Baron
PM: Katie DiJulio
Agency : Human After All (Naming), Across the Pond (Video Production)