Performance Marketing

Overview

Below is a selection of Yelp’s highest-performing social ads. Austin’s team brought in 6% of Yelp’s Monthly Active Users through 2017 -2019 (or 10 Million MAUS per year).

This small yet efficient team developed ways to scale creative production to meet the demand of performance marketing. Through data-driven results, the team was able to provide insight and influence the global brand.

Role

Austin led the design strategy and production for Yelp's performance marketing creative team.